HARTFORD, Conn., Sept. 15, 2011 /PRNewswire via COMTEX/ — The Web Marketing Association is pleased to announce the winners of its 15th annual WebAward Competition for Web site development. More than 2,000 entries from 45 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
A complete list of the winning sites can be found at the WebAward Web site at http://www.webaward.org .
“The level of excellence in website development continues to increase, constantly making the Internet a very competitive place to do business,” said William Rice, President of the Web Marketing Association. “Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of website development. This year the judges really stepped up the expectations of the site adjudicated. Winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts.”
Best of Show
The 2011 Best of Show WebAward is presented to Organic, Inc. for their exceptional work on “U by Kotex: Ban the Bland” website at URL http://www.ubykotex.com/get_real/design . The site was also recognized as Best Consumer Goods Website.
U by Kotex* helped Break the Cycle of period shame by opening an honest conversation. Now, they’re giving 14- to 22-year-old young women the opportunity to redesign the boring, white feminine care category. The core of the experience is an interactive design tool that lets girls make over feminine care by creating original product designs. A fresh site design, including a gallery of submissions, and rallying copy inspire girls to join the challenge.
This is the third WebAward Best of Show win for Organic, Inc. In 2009 they were won the award with their work on “Bank of America – Morris on Campus”. They also won the very first Best of Show WebAward in 1997 with their work on “Philips Home Theater Web site”.
Top Agency
Biggs|Gilmore ( http://www.Biggs-Gilmore.com ) was named Top Agency at the 2011 WebAward Competition, taking home 28 WebAwards. This is the second time Biggs|Gilmore has won the Top Agency WebAward, the first being in 2007. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. The firm also has been named Top Agency in the Web Marketing Association’s Internet Advertising Competition for three straight years (2009, 2010 and 2011). Founded in 1973, Biggs|Gilmore is a digital agency with a core expertise in integration of offline and online marketing strategies. It was recognized in the 2011 WebAwards with Best Food Industry Website, Best Social Network Website, 13 Outstanding Website WebAwards and 12 Standard of Excellence WebAwards.
21 agencies or companies were also recognized as Outstanding Website Developer for winning six or more WebAwards in 2011. They include:
AGENCY AWARDS
Biggs|Gilmore 28
Sabre Hospitality Solutions 21
Risdall Marketing Group 20
Extractable 19
TRAVELCLICK 15
VML 15
CareTech Solutions 14
TMP Worldwide 11
Critical Mass 8
AGENDA Ltd. 7
Aristotle 7
BGT Partners 7
Blenderbox Inc 7
Forum One Communications 7
Hubbard One 7
WSI 7
IQ 6
JHI Health 6
LBi 6
Methodologie 6
usdm.net(R) 6
Walt Disney Parks & Resorts Online 6
Competition format
The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry award. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.
The 2011 WebAwards are sponsored by the following leading organizations: ExactTarget, Burst Media, PR Newswire, BGT Partners, ad:tech conferences, Internet World UK, Search Engine Strategies, EContent Magazine, We Build Pages, MicroBurst, Webmaster Radio and Website Magazine.
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward and Internet Advertising Competition award programs has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 15th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.
SOURCE Web Marketing Association
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