I attended my first 313 Digital event yesterday evening. It was a creative knowledge event sponsored event sponsored by Reuters. I had no idea what to expect but was very impressed with the overall event.
The speakers were Molly Beauregard (Professor from CCS) and Dennis Lim (EVP Creative Director from Campbell-Ewald). They were both great and had great presentations.
Molly is a sociology professor and gave valuable insight in that field. She explained the “black turtleneck” rule. She explained this as walking into an art gallery and seeing the leggy blond in the black turtleneck, causing you to become intimidated and walk away. She also made points about the best creativity is in the moment, you should take on new ideas, creativity is a connection and a watch pot never boils. The watch pot theory explains that ideas pop when you walk away.
Dennis Lim was the second speaker. He presented a flow chart that began with fear. He discussed that fear breeds everything amazing and that it is the mother of invention. He also noted that how you learn to deal with fear determines your success. The next step was method, doing what you know. He used the example of his experience in judo, stepping on the mat an performing. Then came point of view. He spoke about an associate who said, “there is no security in this business.” He replied, “your only security is your portfolio.” Your portfolio is what you have to add to this world. My personal favorite thing he said was pertaining to interviewing and not getting hired. He said, “That’s their loss, not mine. I still have my POV and portfolio.” Finally came courage, which results in fear driving courage. Every closed door opens another door and there is always a way to overcome fear. Other points he made were that the the biggest survival tool is adaptation and becoming valuable to someone.
I enjoyed the event and also enjoy the Adcraft Club of Detroit events. These provide great learning opportunities and provide great opportunities to meet new people and learn their perspectives. I’m looking forward to attending another event very soon.
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Great summary. I was at the event as well and spoke with Molly about what changes has she observed in her students over the past 4 years with the texting & social media as their main form of communicating.
Also spoke with Dennis and told him that every time I see the word FEAR, I always think of it as an acronym: False-Evidence-Appearing-Real. My approach has been to embrace FEAR as a challenge and look at the word in a positive light.
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